Trent Jordan's Blog

Social media may not be the first means that springs to mind when an oil spill needs to be cleared up, but Trent Jordan has discovered a number of online tools that have been using social networking media to help in the effort to clean up the gulf coast.

Trent Jordan understands how social media can be harnessed to organize activity at a grassroots level. Various non-profit organizations and groups of interested people have made use of the Internet to help solve the problems caused by the Gulf oil spill.

These online tools show just how powerful social media and the Internet can be. Trent Jordan was very impressed by the efforts that have been made online to help the gulf coast.

The Oil Reporter application, created by Crisis Commons has been helping people to keep up-to-date with the crisis by providing them with real time data about what is happening on the ground. Users of the app are able to upload their own images and videos and to use it to report sightings of wildlife in need of help. The data that is gathered is also being used at the visualization center at San Diego State in order to create new visualization tools.

Crisis Commons has also been working with the San Diego university visualization center to organize the Adopt a Beach program. This initiative allows anyone with a computer to help process hi resolution images of the beaches in the area affected by the oil and to report any oil or distressed animals that are seen. The data that is gathered will be made available to people on the ground who are working to clean up the oil.

The website of the Greater New Orleans Foundation has been converted into a command center for the crisis. The site is being used to spread the word about the disaster, to help people in the area take an active role in coping with the problem, and to generate donations that will be used to help commercial fishers along the coast.

The National Wildlife Federation has been running a social media campaign to raise funds and to organize volunteers to help clean up the oil or to help with the online fundraising and administrative work.

A recent report published by the online research specialist Nielsen has confirmed the belief held by Trent Jordan in the power of social media websites such as Facebook and Twitter. These sites are among the most popular on the web and they can have a powerful influence over the way people shop. Any business that is interested in reaching customers online should pay attention to social networking and media sites if they want to succeed. (more…)

There are many changes that social media has triggered in the business world thanks to pioneers such as Trent Jordan who have paved the way for businesses of all sizes and varieties to market their goods and services and keep track of their online reputations through social networks. Facebook, LinkedIn, Twitter and other social networking sites have not only changed the way people connect and communicate with one another, they have also changed the way businesses connect with customers. And many experts, including speakers at the recent North Bay SocialBiz 2010 Social Media Conference, believe the value in these sites from a business perspective is still largely untapped. (more…)

If your business has begun to utilize the enormous potential of the various social media sites, then you may have already noticed a huge increase in your profits. Every day, many businesses are discovering how they can skyrocket their profits by interacting with their customers and prospects on sites like Facebook and Twitter. However, most of these businesses haven’t even begun to tap into the huge profit potential that is available by using social media websites. They haven’t yet realized that social media can transform their business from a modest domestic company into an international stalwart. (more…)

You may have recently developed a revolutionary new product, but you still need customers to find out about it. It would be nice if we could simply make a product and then sit back and watch customers beat a path to our door to buy it. Unfortunately, this isn’t reality. It is crucial to properly market your product so that your prospective customers can know about it. Trent Jordan has helped countless businesses do just that. Here are a couple of his major strategies. (more…)

Business today is different than ever before. The Internet is changing the way that companies think about doing business, and it has changed the way that customers interact with corporations and with other customers. Perhaps the greatest change is the new level openness that must exist in any business. Reputation has become crucial. Here’s why it’s important.

In the past, if a customer had a bad experience with your company, he might call up your customer service line and tell you about it. This was great, because it gave you an opportunity to correct the situation and make the customer happy again. It also gave you some valuable feedback that you could use to improve your product or service.

Unfortunately, this isn’t always how it happens in the modern world. Now, if a customer has a bad experience with your company, she might go on one of the major social networking sites and blast out a message to millions of other users that your business is crummy. This can have a viral effect. People online will begin making jokes about how bad your product or service is. They can form groups or clubs specifically for people who have had bad experiences with your company.

Even if these people are a small minority of your customers, they create the most noise. Trent Jordan has been helping businesses avoid situations like these. In fact, Jordan has astounded companies with his ability to create the opposite effect. Jordan can teach you how to combat virally spread rumors and spread positive feedback. You’ll soon have millions of people on Facebook and Twitter urging each other to try out your services because of the unbelievable value that you offer.

The online world is completely different than the old days of business. That’s why you need someone like Trent Jordan to help you navigate the waters.